Rewire your new neuro identity.

Awesome Frame turns your Mac desktop into an identity reprogramming tool.

Join the waitlist How it works

For Mac US$29 once 30-day free trial

You look at it all day.
What’s it telling you?

Nothing. For most people, it isn’t telling them anything.

Dreams alone won’t make you the person who gets there.

The default
It says nothing about you, or where you’re going.
The dream picture
The outcome, with none of the practice. In experiments, idealised daydreams about the future left people with less energy to act. See the study.
The random folder
It moves. But it doesn’t know who you’re becoming, or that it’s nine o’clock.

Frame
Who you’re becoming, in your own images and words. The right one at the right time of day.

Feature	The default	The dream picture	The random folder	Frame
Your own images Information you connect to yourself tends to be remembered better. Psychologists call it the self-reference effect. The studies used words, not images. More on the science page	No	Yes	Yes	Yes
Changes through the day Research on habituation shows weaker responses to repeated, unchanging input. It concerns attention, not motivation, and has not been tested with Frame. More on the science page	No	No	Yes	Yes
Knows the time of day	No	No	No	Yes
Your own words on screen	No	No	No	Yes
Guided questions about who you’re becoming In a study with eighth-grade students, an intervention connecting possible future selves with practical strategies improved academic outcomes. More on the science page	No	No	No	Yes
Shows the practice, not only the outcome In a study of students preparing for an exam, imagining the process improved studying and grades. The participants actively rehearsed studying; they weren’t simply looking at pictures. More on the science page	No	No	No	Yes
Your own if-then plans A review of 642 independent tests found benefits from forming implementation intentions: plans that connect a situation with a response. Results varied with the outcome and how the plan was made. More on the science page	No	No	No	Yes

Why would the screen you see most not be on your side?

How identity reprogramming works.

Frame makes it easy to practise who you’re becoming. It asks, it guides and it runs through your day.

Research informs the design. Explore the science

Decide who you’re becoming.
Build identity takes you through the life you want, the person who lives it and what already proves it.
Build identity
Who are you becoming?
What have you already done that proves some of this?
What would an ordinary Tuesday look like?
Where do you already express one of these qualities?
Someone who makes twenty sales calls a day.
I finished the prototype on weekends in two months.
I talk to one insightful person before lunch.
I spend time with founders who’ve built what I’m building.
The research
In a study with eighth-grade students, an intervention connecting possible future selves with practical strategies improved academic outcomes.
Oyserman and colleagues, 2006
Choose images that do a job.
Add a batch of images. Frame reads what each one is and sorts it into categories, then tells you what’s missing. Your rhythm decides when each category shows.
Collection
8 images sorted
VisionThe dream
IdentityYou, already
WorkThe doing
PeopleThe reason
SuggestionLots of dream, not much practice. Add one of you doing the work.
The research
In a study of students preparing for an exam, imagining the process improved studying and grades. The participants actively rehearsed studying; they weren’t simply looking at pictures.
Pham and Taylor, 1999
Plan for when it gets hard.
Name what gets in the way and what you’ll do instead. Frame keeps your plans in view, not buried in a notes app.
Build identity
When I want to stop, I make one more call.
When I open my laptop, I start my deep work time.
If I doubt myself, I reread what I’ve already built.
When a deal goes quiet, I pick up the phone.
The research
A review of 642 independent tests found benefits from forming implementation intentions: plans that connect a situation with a response. Results varied with the outcome and how the plan was made.
Reported effect-size range (d) across outcomes. Not a Frame result.
Sheeran, Listrom and Gollwitzer
Keep your why in view.
Tell Frame why an image matters, in a line of your own. Switch it on and your reason appears with that image now and then. Otherwise it stays private.
Collection
This is why I finish at five.
The research
Information you connect to yourself tends to be remembered better. Psychologists call it the self-reference effect.
Symons and Johnson, 1997

Your day, designed around
your new neuro identity.

Your images and plans move through four phases. Set your own times, or switch to another part of the day when you want different images.

Change at each phase, or as often as every five minutes.

The research

People tend to stop noticing what never changes. And once you’ve decided what matters, you start noticing it more. Andrew Huberman explains this as the reticular activating system at work.

Rankin and colleagues, 2009

Inside Frame.

Build identity.

Answer a few good questions, add your images, and Frame sorts them into categories. Add your words, pick from a pack, set your rhythm. Try it.

Collection140
Your Frame
Settings

Question 1 of 5

Who are you becoming?

What does the next version of you do today?

What does the best version of you do on a Tuesday morning?

What qualities does the person you’re becoming have?

What feelings do you wake up to every day?

10 new images in 6 categories · 140 in your Frame

Identity1Vision2Practice1Work2Body0People2Rest2

SuggestionLots of Vision, very little of you doing the work. You said you wake up energised: add a morning like that.

I close the laptop at five, proud of the day.

Write your own

Sample images for demonstration. Load your own in the app.

Word and question packs.

Start with a line that already feels true, then make it yours. Or write your own.

Your Frame.

See what you’ve built over time, and share a snapshot of it.

Example · 30 days in

142images

312changes

18lines in view

While you were at your Mac

Prime 18%
Focus 52%
Integrate 22%
Downshift 8%

Most in view

When I open my laptop, I start my deep work time.

Your mix

Work 38Practice 27People 24Identity 20Vision 14Body 10Rest 9

Meeting mode.

One click to your meeting background while you share your screen. Set your own in Settings. Back to your Frame when you’re done.

Notes from past you.

Write yourself a note and choose when it can appear. Weeks later, it turns up on your desktop.

Privacy first.

Your images and words stay on your Mac. No account.

The 30-day test.

After a month, Frame shows you what you wrote on day one. Then it asks one question: does this still feel like who you’re becoming?

Your business will never outgrow your identity.
Henry Reith, founder of the Absolutely Awesome Framework

Your Frame.
One purchase.

US$29 once. 30 days to try it free.

Everything in Frame

Build identity: guided questions and suggestions
Categories and a rhythm you set
Word and question packs
Menu bar controls, including Meeting mode
Your Frame and a share snapshot
Picks up where you are after sleep
Private: stays on your Mac, no account
Every 1.x update

Read our privacy approach

Planned launch price

US$29once

No subscription. Every 1.x update included.

Try the full app for 30 days at launch. Your trial starts when you first apply an image.

For macOS 27 or later. 14-day refund after purchase. The app isn’t available to download yet.

Join the waitlist

A few things to know.

What is Identity Reprogramming?

It’s the name of the method behind Frame, from Henry Reith’s Absolutely Awesome Framework: choose who you’re becoming, keep it in view and practise it. It names a practice, not a claim about your brain. Read what we mean.

Is Frame available yet?

Not yet. We’re building the Mac app. Join the waitlist and we’ll email you when it’s ready to try. There’s no payment to join and no launch date promised.

How is this different from a vision board?

Images are part of it. Frame also guides you through the life you want, who you’re becoming, the evidence already present and what you’ll do when something gets in the way. You choose which images and words appear through the day.

Do I need a vision board already?

No. Build identity starts with questions about the life you want. Or use Quick start with a few meaningful images and return to the questions whenever you like.

Is this just for work?

No. Frame is for the whole person: your work, creativity, health, relationships and time to rest. You decide what belongs.

Will it drain my battery?

Frame is a native Swift app built to stay light. Changing a desktop image a few times an hour is a small job for a Mac.

What happens when Frame isn’t running?

Your desktop keeps the last image Frame showed. Open Frame again and it picks up where you are in your day.

Can I put my old Mac background back?

Yes, it’s not gone. Choose any background in System Settings, then Wallpaper, and Frame steps back. Apple’s guide to changing your desktop picture

Does it work with multiple Spaces?

Changing the desktop image can switch off macOS’s “Show on all Spaces” setting. Frame explains this before the first apply. We’re still testing display and Spaces behaviour before release; we won’t promise seamless support ahead of those results.

What happens after the trial?

Automatic changes stop and your current desktop image stays. Your collection, answers, export and deletion remain available. A licence unlocks continued use.

Surround yourself with
who you’re becoming.

Join the waitlist to hear when Frame is ready for your Mac.

Rewire your new neuro identity.

You look at it all day.What’s it telling you?

The default

The dream picture

The random folder

Frame

How identity reprogramming works.

Decide who you’re becoming.

Choose images that do a job.

Plan for when it gets hard.

Keep your why in view.

Your day, designed aroundyour new neuro identity.